In 2019, again, 360-up is ahead of its time. The distribution of virtual reality headsets in which everything is already integrated and configured has started.

Lesson learned: W-LAN-supported systems in which the user must not only be online, but also has to search for the media in menus, have too high entry barriers!

360-up’s VR glasses with up to 4K resolution start on their own as soon as the user presses the switch. Many of our customers now use the 360°-media produced by 360-up on business trips, roadshows, trade fairs as a well-received varied presentation opportunity.

These offline solutions are well received in the market. We minimized the barriers to entry when using our software and hardware system.

In order to make our virtual tours available to our customers offline, 360-up apps are being integrated into all relevant app stores. From now on, we give our customers the opportunity to download their virtual tours to their own devices and play them without an internet connection and use them interactively.

360-up invests in several drones with Hasselblad technology and also converts them to record 360° videos.

In autumn, the technicians of 360-up implemented virtual tours with 360°-video sequences and put them into sales. Virtual tours with immersive storytelling. The next big thing!


In 2018, the portfolio of 360-up will be massively expanded with 360°-videos, Matterport 3D scanning technology and Google Street View Made in Germany. These investments and hardware and software make 360-up virtual tour marketing professionals who can provide the right answer to a variety of customer needs.

After a one year training period, Nils from Berlin, joins 360-up as media designer and site manager Berlin.

In addition, 360-up opens a representative office in France with Jean-Luc. This enables us to deliver even better answers to European demand in German, English, French and Spanish. A year of technology, progress and internationalization!


In 2017, all Google tours created by 360-up can be explored via an app with google Daydream VR glasses. From now on, all our Google tours and classic tours can be rendered to WebVR and used via a customized web address with VR headsets.


In 2016, Google commissioned 360‐up to create many Google tours through hotels. This was a new project for the introduction of complete interactive hotel tours in all areas. Google Business View and Google Hotel View were marketed differently at the time. As a Google hotel professional, 360-up was able to publish several tours through the most famous modern and historic hotels in Germany. The multilingualism of the Google tours provided with tour extenders and the direct booking functions in the in-house booking system are highly valued unique selling propositions.

Now, for the first time, it is technically possible to show the gigapixel panorama tour of the Metropolitan Region of the Rhineland in high-resolution and zooming-in function on mobile devices. Said, done.

360-up produces very extensive hotel tours, also international productions, consisting of up to round about 400 panoramas. In parallel the professionals of 360-up work their way into the technical challenges of virtual reality experiences, the even more intense experience of 360° panoramic tours.

First VR-experiences, based on Google Street View Trusted tours and classic tours, will be released.


In 2015, Marcus Mitter, owner of 360-up, received another Google Business View Award. The 2nd place for the most creative use of the Google Maps API/interface in Europe, produced in 2014. The result of using the tour extender, launched in beta a year earlier.


In 2014, 360-up received the silver medal at the European Google Business View Awards for the highest number of google 360° Business View tours published in 2013. 2014 was a busy year for 360-up and the professionals in the team first used so-called tour extenders with Google Business View tours.


In 2013, Google asked us to join the program as the first specialists to start the company tours integrated on Google. 360-up and Marcus Mitter are the photographers of the first hour of the service, which, at that time, was still called Google Business Photos. Later, Google Business View.


After two years of business planning and testing, we entered the market at the beginning of 2012. From the beginning, we saw the future in mobile devices such as smartphones and tablets. That’s why we created company tours exclusively in HTML5, thus usable on mobile devices.

In our first year, we amazed the audience at Photokina in Cologne, the leading trade fair for photography and video, with our gigapixel panoramas of the Rhineland metropolitan region. A technical challenge in which the high-resolution panoramas, which were created from up to 530 full-format single images.