Our history


2020 is a turbulent year. Companies go into lockdown. No entrepreneur can foresee what the future will bring. There is a digitization boom in retail to come. Approximately half of the retailers were digitally present before, it will be two-thirds before the second shutdown.

360-up is part of the solution and enables customers to have in-store shopping experiences from home.

The industry also relies on our software and uses 360-degree tours to train remote employees and introduce future employees to the company. We use new interactive tools such as time-controlled video conferences and chats.

The number of users exceeds all expectations.

360-up are already certified Matterport Service Partners. In 2020 we will be booked more and more often for Matterport Capture Services by the provider of innovative 3D scanning and visualization solutions.

In addition, 360-up offers the possibility of digital staging in the Matterport tours. Further customization of the 3D tours for instance live video calls make this type of company presentation more and more attractive.


360-up is ahead of its time, once again. Sales on fully integrated and configurated virtual reality headsets has begun.

W-LAN run systems that required the user to be, not only online, but to also search for the media in a menu, was too restrictive!

360-up’s 4K resolution glasses start automatically at the touch of a button. Many of our customers now use them on their business trips, at roadshows and at trade fairs to present our 360°-media.

These offline solutions have been well received by the market. We used both hardware and software to minimalize any access problems.

Offline access to the virtual tours is now available. The apps are on all the relevant app stores and our customers can download their virtual tours onto their devices to use them interactively without an internet connection.

We’ve invested in drones that are equipped with Hasselblad technology and have converted them to record 360°-videos.

In the autumn, 360-up’s technicians developed virtual tours with 360°-video sequences and took them to our sales department. Virtual tours with immersive storytelling. The next big thing!


In 2018, 360-up’s portfolio increased immensely with 360°-videos, Matterport 3D scanning technology and Google Street View, Made in Germany. Our hardware, software and the afore-mentioned investments mean just one thing: whatever your virtual tour marketing needs are, 360-up’s got the solution for you!

After a one-year training period, Berlin-based Nils has joined the team as 360-up’s media designer and site manager for Berlin.

In addition, we opened our French branch and Jean-Luc is our local representative there. Now we can offer even better service across Europe in German, English, French and Spanish. This year marks a year of technology, progress and globalisation!


In 2017, it’s now possible to explore our Google tours with an application and a pair of Google Daydream VR glasses. From now on, all our Google tours and virtual tours can go on WebVR and be used with a web address you choose with a VR-headset.


In 2016, Google commissioned 360‐up to make Google tours for lots of hotels. It was a new project which aimed to introduce interactive hotel virtual tours showing different hotel areas. Google Business View and Google Hotel View were marketed differently at that time. As a Google professional, we were able to publish several tours in some of the best-known, modern and historical hotels in Germany. Multilingualism of the Google tours provided with our tour extender and the direct booking functions in the in-house reservation system are unique and powerful sales tools.

Now, for the first time ever, it’s technically possible to show a panoramic tour of four cities of the Rhineland’s metropolitan region in high-resolution gigapixels with a zoom-in function on a mobile. No sooner said than done.

360-up produces very extensive hotel tours, including international productions which are sometimes made from 400 panoramic images. Our company’s team of professionals are also working on the technical challenges of virtual reality to create the most immersive virtual tours possible.

The first virtual reality experiences, based on Google Street View Trusted tours and virtual tours, will be released.


In 2015, 360-up’s owner Marcus Mitter won another Google Business View Award. He won 2nd place for the most creative use of the Google Maps API/interface in Europe, in 2014. Due to his using the tour extender, launched in beta the year before.


In 2014, 360-up won silver medal at the European Google Business View Awards for the highest number of Google 360° Business View tours published in 2013. It’s a busy year for our company as our team of professionals have also started to use tour extenders for the Google Business View tours.


In 2013, Google asked us to become the first specialists to participate in the start of its business 360°-photo program. 360-up and its owner Marcus Mitter were the first photographers for what was then called Google Business Photos and has since become Google Business View.


After planning and testing the business for two years, we finally entered the market at the beginning of 2012. From the outset, we saw the future for mobile devices such as smartphones and tablets. That’s why all our business virtual tours are made exclusively in HTML5, for use on mobile devices.

In our first year of business, we took the audience at Photokina,- the leading trade fair for photography and video in Cologne-, by surprise, with our gigapixel panoramas of the Rhineland’s metropolitan region. A technical challenge to produce high-resolution panoramas out of up to 530 full-format images.