Google Street View | Trusted - Retail Shops | Outlets
In of 44 % of all searches for a particular company, mapping products are used. On average, 41 % of these searches lead to an on-site visit. Entries with photos and a virtual tour have twice as high a probability of user interest.
Here are the results of an independent survey conducted by Ipsos. Look at the full results of the conversion rate in the Oxera Study. A Retail Case Study on Google Tours was released in 2014.
According to business owner Geraint Martin, „Business View has attracted more than 20,000 visitors since its launch on our website, on average visitors stayed five times longer as compared to any other content of the site. The goal of our site is to increase our number of visitors in the business, not necessarily the online sales. The customer frequency of the branch grew by 20 % compared to the previous year."